We hear about many free seo tools everyday, but if i told you that a whole individual platform can be a good free seo tool for your website, without even exerting so much effort, because this platform has many viewers who keep opening it everyday? What’s Pinterest? And is Pinterest good for seo?
What is Pinterest?
Pinterest is claimed to be one of the largest platforms for photos and videos only, which has many viewers everyday. Pinterest doesn’t just publish photos on its platform randomly, but what makes the categories of photos really outstanding, that it’s well- organized, in every category. It doesn’t just put a photo of a red dress in the category of “ dresses” only, but it makes your searches more specific, to reach what you exactly want, so it will make a red dress photo appears in “ dresses” category, “ red dress” category, and “ red short/ long dress sleeves “ category too!
Pinterest is not an old platform, the foundation of Pinterest was in 2009, even before Instagram and snapchat, the most used social media platforms nowadays. but how Is Pinterest good for seo, and what is the relation between them.
How does Pinterest help me in my business?
Any digital business should have an existence in the most popular profiles, and we mean by that, that it should have an existence in the most used and viewed platforms, which you can publish your business in, and gain traffic from, and also achieve your objectives, in other different methods.
What makes Pinterest a good free seo tool ( which you can use as a paid seo tool too ) is that it makes everyone’s research precise. They want followers to reach the same exact things they want to reach, not just by the words they type in the search bar of Pinterest, but also, the platform suggests more specialized categories whenever you add a word in the search bar, and find the most related categories to what you search, and this leads to endless, and continues researches on Pinterest, to find more content.
Pinterest has a super magic in attracting consumers to spend more time on the platform, with no boredom, or feeling guilty of spending useless time, because it feeds you with beautiful visuals and colors, and at the same time, it gives you the specific content you want, which is for most people, a miracle to happen, a platform finally understands what I think of without saying a extra word.
The beginner’s guide of seo Pinterest «Is Pinterest good for seo»
As we said before, that Pinterest is one of the free seo tools you can use, but how to make your business have an existence in Pinterest takes many steps, but no worries, the steps are very simple, and most of all, it is entertaining too.
How to start using Pinterest as a way to improve your seo content
While putting a modern seo plan for your website or content, it’s good to include the social media platforms too. Building an existence of your business in Pinterest includes 6 major steps, these steps are essential, and the normal basics of any Pinterest business account
6 steps to build a Pinterest business platform «Is Pinterest good for seo»
1. Make a business account on Pinterest
Use your business email and start building your business on Pinterest, this requires to link your business website with Pinterest. Use a good name for your page that it is easy to find and has the most searched keywords about your topic.
Have a board in your Pinterest account
Pinterest main components are based on boards and categories, it’s hard to do a category only for yourself on Pinterest, because Pinterest seo can include other profiles in the same category, who post the same content. Instead, do a board for yourself, and put your content in.
2. Pin your content in a category
We said that it’s kind of hard to build a category all for yourself, but you can instead have a pinned board, which all your followers can see. The pinned board is not limited to your content only, it can also include other platforms and profiles content, which you liked.
and by this way, you may pin other people’s content in your profile, and also, other people can pin your content on theirs, which means reverse organic reach to both of you, and your followers, because you reach more people you didn’t know existed in the platform.
3. Have special designs and content for your post on Pinterest
To increase your web page popularity on Pinterest, you should know the tricks that Pinterest likes, and more specifically, that Pinterest users use Pinterest for.
Pinterest is a visual platform, which depends more on photos and short videos – and photos are more than videos- the way photos are designed and presented on Pinterest is what distinguishes Pinterest as the favorite visual platform.
Most of the photos on Pinterest have colorful and fitting shapes, colors, and text, to maintaining designing a good content for Pinterest, you should know 3 basics to put in mind:
1. Pinterest designs are not like other platforms
Designing for Pinterest is not like designing for your website, or for Facebook, or even not close from Instagram designs, because Pinterest has its own designing standards, and to success in this, you have to spend some time on Pinterest, and look at the way other people design their posts, this is called visual feed method, and it aims to let your eyesight discover more designs and colors.
Remember that you also have to make a good designed text in your posts, with fitting colors, and attractive fonts and shapes.
2. The content you write for Pinterest is different than other social media platforms
Pinterest doesn’t depend on the written content so much, so most of the content is concentrated on only the keywords in the headline, the attractive headline, a short description with the keywords, and hashtags.
Pinterest seo content focuses more on the seo and keywords, because there is no space to write a full paragraph to put all your keywords, that is why Pinterest is very precise, and searches about the targeted words only.
3. Pinterest is an easy to share platform
You should put into consideration that Pinterest photos should be adjustable, and easy to share, Pinterest offers all the share ways in its content, so make your photos adjustable, small sized, and in good quality too.
5. Put the Pinterest profile everywhere
Since Pinterest should be treated like other social media platforms, then there should be a sign and link, for your Pinterest profile, in your website, and all social media platforms. This will give you another increase in the organic traffic, because people like platforms which include more visuals about their content.
6. Link your posts on Pinterest with your full articles and website
Pinterest is just a small symbol of everything big you do, so remember that your posts on Pinterest should have the link of full articles, product link, website link, in the description area. This is the main role of having a profile on Pinterest, and it affects your reach a lot.
لا تعليق