In a world that follows digital marketing, especially the kind of digital marketing that is based on internet usage, a lot of branches in the digital marketing field have been well established, and are now leading much business all over the world. The types of digital marketing can be combined in 7 to 8 types, and they are all used currently and have wide popularity. 

What do types of digital marketing depend on? 

The 7 types of digital marketing vary from one to another, each one has its own role, description, method, and job opportunities. 

Types of digital marketing depend on some main basics, and these standards make every type different and special in the role. 

Types of digital marketing depend on: 

• Type of content in digital marketing: the type of content in the digital marketing field makes all the branches of digital marketing distinguished, because not all the branches use the same type of content in digital marketing, and every role has its own digital marketing content to deliver the message in a selected appearance/ style. 
• The style of campaigns: types of digital marketing depend on how the campaigns are created and launched. 
• Types of digital marketing depend on the target audience: for a content creator, your role is to select the best ways to deliver your message or reach your content to the biggest group of people. And types of digital marketing strategies depend on who is your target audience, and how they can deliver your content through this digital marketing method. 
• The strategy of digital marketing plan: selecting the fit digital marketing type for your business depends on what plan would you like to use to reach your objectives. 
• Web page popularity: how much your web is popular, or needs more strategies to improve itself, this selects what type of digital marketing type you want to use for your website or campaign.

What are the types of digital marketing?

There are 7 types of digital marketing, which are very popular and used in the current era of digital marketing: 

1. Social media marketing ( SMM )

Social media are the most used internet and mobile applications platform in the whale world right now, because social media is an easily accessible way, for everyone, to reach all that they want. 

The art of social media marketing depends on the huge variety of users, which means delivering your content and message to more people than some other tools and methods. 

Social media marketing is now accessible and easy to learn, you can learn social media marketing from home and for free, from any courses website, and you will be all ready to work for such an important field in the digital world. 

2. Search engine optimization 

Marketing your content can be done through any platform on the internet, and the same on any search engine too, because with search engine optimization, you can reach your message everywhere you want. 

Search engine optimization, or SEO, is one o the most important and popular digital marketing types. Every website on the internet tries its best to have a good search engine ranking, and without SEO, you cant rank on search engines’ top pages. 

Ranking on the top pages of any search engine can accomplish many goals and objectives to your website or business, because having your content at the top will increase your traffic and interaction of your website, which means more followers, and more goals to be achieved, whether these goals are about physical revenues or your web page popularity. 

And by following seo tips and tricks, you can have a rank on search engines’ top pages. To put into your concerns, there are many seo tips and methods to follow for increasing your website’s digital marketing activities, some of them are free, and some are paid, but you can take a look at our seo category on our website, to know more about how does seo works. 

3. Content marketing

One of the most important types of digital marketing methods, which a website can not see the light without. Content marketing means the pieces of written, spoken, or watched content, which deliver the kind of messages you want to publish on the internet. 

Content marketing is the base of any digital marketing strategy because, without content, your campaign/website will not have any meaning. 

Content marketing delivers your message in the proper way you want, and suits your website,  every content style depends on what kind of content do you want to reach, how does it look, and what are the best tools to deliver this content by. 

4. Search engine marketing ( SEM )

 Having your content based on the seo standards is a must for any website, but how does search engine marketing affect your website.

Search engine marketing is the type of digital marketing that aims to evaluate your website and makes it have high ranking and popular insights, by using marketing methods, whether these marketing methods are paid or sponsored. 

You can see symbols of search engine marketing on the first top page of any search engine, the ads that appear at the begging of the page are at the top due to the search engine marketing strategies. 

Also, the advertisement everywhere on any website is considered to be search engine marketing. This type of digital marketing depends on the money spent to evaluate your content to reach more people. 

5. Email marketing

A traditional type of digital marketing, but still not old criteria. Email marketing is one of the types of digital marketing which depends more on private emails to individuals and companies. It’s like receiving mail in the mailbox beside your house every day, but instead, you receive them on your digital device. 

By email marketing, you can publish your content/products to everyone, and let them follow all your updates and new events. Good email marketing generates more loyal customers to your website if it was done properly and in a suitable way.

6. Mobile marketing 

This is the type of marketing that depends on mobile usage, which focuses on the content and design, and message to fit mobile users. 

7. Pay-per-click 

One of the most successful digital marketing types, which depends on the clicks customers clicks on specific areas to gain more revenues and to reach their selected objectives. 

The pay-per-click helps customers to have their needs by following simple steps and also to achieve the main character goals, based on the interaction of his customers. 

Pay-per-click needs to have a loyal customer for you, and a good amount of customers who can achieve your targeted goal, and also, not every pay-per-click project can be successful with your followers, so you choose what does your targeted persona look in you, and how can you help them to reach their goals.

Learn how to create digital marketing strategy

Types of Content in Digital Marketing